Our user-centered design approach ensures that every aspect of design is taken care of and tested with the end users in mind.

Usability

It is at the core of any project that we handle for a complete UX. We follow multiple methods to ensure users’ satisfaction with the application.

User research

When we talk about User-centered design (UCD), it is implicit that users come first and hence understanding the users, their demographics and psychographics, and their expectations and interactions with the system is vital for coming up with the perfect-fit design solution. The KentechIT Group has been involved in multiple projects for user research to help clients plan the re-enhancement, followed by the Design phase.

• What users need from the site, application, or product
• What are their key goals
• What do they feel about the application or interaction
• What are their wishes from the application or product